Born and raised in the Black Forest, Germany, Sarah Samira Yancey moved to Los Angeles in 2014 to follow her creative passions. As a hands-on Creative Director, Designer, and Photographer, she works across fashion, beauty, and entertainment, bringing ideas to life through visuals.
With over a decade of experience in advertising and design, she’s created campaigns and visuals for brands and artists like InStyler, TOMS, FLOWER by Drew Barrymore, WhoWhatWear, HBO, Illa J, BBE Music, Kartel Music Group and many more. Her work centers on crafting visuals that feel authentic, intentional, and built with purpose.
Recently, she founded LITEWERK Studio, a creative studio specializing in photo, video, branding, and design. From portraits and product shoots to branding concepts, music videos, and full album campaigns, LITEWERK helps artists and brands to bring their vision to life through meaningful, effective visuals that connect and perform.